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Dept

Festival 2019

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SEP. 6TH
10.00 - 22.00
THUISHAVEN
AMSTERDAM

Digital excites you every day, just as it excites us. No matter whether you’re a tech-head, data pro, or creative mastermind: you believe that pushing digital boundaries can reshape our lives for good, for the better. That’s why you’re one of us.

And that’s why you need to be there when Dept Festival returns to Thuishaven Amsterdam for the fourth time. We’ll help you immerse yourself in an energetic and inspiring variety of digital experiences. Featuring hands-on practices, on-the-spot creativity, and – of course – mind-blowing talks. Beyond that, be prepared for the double D: Drinks and Dancing… Yes, mark September 6, 2019, with bright Post-its and lots of exclamation marks.

We’ll see you there!

Line up 2019
Photo credits: Professor Dava Newman, MIT: Inventor, Science and Engineering. Guillermo Trotti, A.I.A., Trotti and Associates, Inc. (Cambridge, MA): Design. Dainese (Vincenca, Italy): Fabrication. Douglas Sonders: Photography

Dava Newman

Apollo Professor of Astronautics at MIT

Dr. Dava Newman was the first female engineer to serve as NASA’s deputy administrator nominated by President Obama. Currently, she’s Apollo Professor of Astronautics at MIT. She is perhaps best known, however, for developing a next-generation spacesuit called the BioSuit. With her body stationed on modern-day planet Earth, this self-described “nerdy kid’ mind hovers around Mars in the 2030s, when she expects to see humanity within the orbit of the red planet. During Dept Festival, she’ll reveal what it will take to put humans on Mars.

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Joshua Davis

New York based Joshua Davis is a virtual artist – the mouse is his brush and pixels are his paint. Davis was named one of the Ten Most Creative People by the IPPA, and was the winner of the 2001 Prix Ars Electronica Golden Nica, the highest honour in international digital art and design. He exhibited his interactive works at the Tate Modern, le Centre Pompidou, the Institute of Contemporary Arts, PS.1 Moma, and more. Joshua will elucidate us on his projects that - by his own admission, are not always useful - but perpetually bold, inspiring, and a unique combination of creativity and tech.

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Muhammed Idris

TED Resident Muhammed Y. Idris, PhD is leading a team of technologists, researchers, and refugees to develop Atar, the first-ever AI-powered virtual advocate that guides refugees through resettlement by helping restore their rights and dignity. Dr. Idris has held teaching and research positions at the University of Washington, The Pennsylvania State University, Concordia University as well as Harvard University. The mission of this self-taught programmer is to help improve social services delivery for all, through collective and artificial intelligence as an entrepreneur and investor.

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Chagall

You could call her a modern-day digi-magician because what Chagall does is pretty mystical. The electronic music producer, singer and performer puts on an innovative show full of digital elements. With the aid of body sensors and motion-tracking gloves, she controls the instruments, visual and music effects, and even her voice with her movements. She’s currently touring the UK and Europe, and will soon mesmerize us all!

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Blake Cahill

Senior VP and global head of digital marketing & media at Philips

No doubt that when we say ‘an organisation that tackles innovation to make life better’, you’ll think of Philips. Blake Cahill is senior vice-president and global head of digital marketing and media at Philips and oversees both its B2B and B2C marketing across 10 business groups. During the Dept Festival, he’ll share his ideas on the future of healthcare, what it takes for brands to survive and the current challenges of brand marketers in this ever-changing world.

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Max Amordeluso

EU Lead Evangelist Alexa

Max Amordeluso knows what a voice assistant future looks like and how the technology could be used for good. It could help the elderly to live independently, support children with autism, or assist in other situations that can completely change people’s quality of life. According to Max, there’s a wonderful voice assistant world ahead of us, where an Alexa will be there for us in ways we couldn’t even think of just a few months ago.

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Lex Empress

Using musical and lyrical improvisation to solve business problems is probably not one of the options you would have thought of to manage your meeting discussions. Innovative business coach and transformational speaker Lex Empress established a concept called “The Song”. The goal is to help small teams, as well as crowds of thousands, start a conversation and create change in the business world through her passion for music. Expect to put the words in her mouth by creating on-the-spot lyrics to her performance.

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Tesla

What’s the best way to get to know someone at the Festival? How about discussing randomly generated questions, while sitting in a top of the range falcon-wing door car. We’re talking Model X meets icebreaker. Put your hazard lights on though, because you might make a new friend (or foe?) and want to own an electric car.

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Finn Lützow-Holm Myrstad

Have you ever read the terms & conditions for the apps you use? Finn Lützow-Holm Myrstad and his team at the Norwegian Consumer Council have. Speaking to audiences such as the G20, European Parliament, SXSW, Princeton University and TED Myrstad shapes opinion on privacy and security. In a talk about the alarming ways tech companies deceive their users, he will share insights on how they use your data at a scale you could never imagine.

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Antoine Renault

Global Head of Marketing Strategy at Bose

After working within the marketing departments of Danone, Kellogg's and AkzoNobel, Antoine Renault currently is Global Head of Marketing Strategy at Bose and - by accident - a self-taught painter. During Dept Festival, he will share some of the crazy cool innovations that go far beyond just speakers and headphones. He’ll dive into Bose AR, the world’s first audio augmented reality platform that is moving the boundaries of what AR can do, or be. And how they team up with developers, creators, and makers around the world to build amazing experiences.

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John Lin

Business Developer at bol.com

You’ve probably heard of WeChat and Alibaba. But are you aware of how these platforms are reinventing the future of retail? One thing is certain: the unimaginable way China is innovating the retail sector will make you question the Western slower-paced developments. John Lin is a Business Developer at Bol.com and will blow our minds with incredibly innovative facts and figures on the Chinese omnichannel approach to retail.

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Liza Enebeis

Liza is Creative Director at Studio Dumbar, an award-winning international agency that specialises in visual branding. With her years of experience in design, she is an expert when it comes to brand identities, freedom of movement in design, and cross-platform applications. Therefore, she’ll brief us on how putting motion at the heart of a brand’s DNA can create pioneering brand identities that adapt to the user’s environment - in any time, at any place.

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Stewart Gilchrist

Stewart Gilchrist is one of London’s most famous yogis and is known for his innovative and authentic classes. During the festival, he will familiarise us with original teachings of yoga through a thought-provoking class. He will clarify how yoga influences politics and morality and will prove that the modern yogi should be an activist. You’ll definitely feel zen (and inspired!) afterwards.

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Ron Simpson

Founder of The Avocado Show

As creative serial entrepreneur and founder of The Avocado Show: everything Ron Simpson touches, seems to turn into gold. After years of marketing some of the world’s biggest brands, it was time to start one of his own. What started out as a simple and fun restaurant concept, rapidly grew to a fully funded global brand in less than a year. Ron will share all his secrets about entrepreneurship, going viral and how to sell a concept through social media.

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James McErlean

General Manager EU at Headspace

When is the last time you did absolutely nothing for 10 whole minutes? Not texting, talking or even thinking? Meet Headspace, a meditation app that introduced mindfulness to millions. James leads the Headspace for Work division in London. During Dept Festival he will dive into the benefits of meditation and mindfulness for you and your team, and demonstrate what a culture of meditation could look like in your organization.

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Ynzo van Zanten

Chief Evangelist at Tony Chocolonely

As Chief Evangelist, Ynzo’s mission is to spread Tony Chocolonely's mission and message across the galaxy. Listen in as he shares his views on modern-day slavery and the cacao industry, and discover the roadmap towards 100% slave-free chocolate. Ynzo will also describe how technology has aided the company in this journey. Will he be able to increase our faith in chocolate?

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Green Entrepreneurship

A panel of green-thinking individuals will discuss solutions to some of today’s sustainability problems whilst keeping in mind tech and design-related challenges which can arise. For example, how can we ensure we continue to meet the demand for charging ports for electric cars as interest grows? Included in the panel are Bart Manuel (Founder of Dept), Mark van Baal (Founder of green shareholder group Follow This) and Masja Zandbergen (Head of ESG integration at Robeco).

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Morrison Schiffmacher

As the daughter of one of Holland’s greatest tattoo artists Henk Schiffmacher, Morrison has got the art of tattooing running through her veins as she was brought up with it. She made her own name in the tattoo world with her iconical pin-up style and great freehand skills. She starred as a jury in the TV programme ‘Ink Masters’, and Richelle will be asking her all about her view on design, creativity, and the art of tattooing.

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Nick Botter

Industry CTO Retail EMEA at Salesforce

When you place the needs of the customer ahead of the needs of your brand, you’ll be surprised at how well it turns out. And today’s customer demands can powerfully alter real-time experiences. During this talk, Nick will dive into three stories of modern marketers that are venturing into uncharted territory — and with the right data and sparks of inspiration, are able to blaze new and successful trails.

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Paul Kemp - Robertson

Co-founder Contagious

How do you make a great story spread? Kemp-Robertson has been exploring this question since 2004 when he co-founded Contagious Communications. The goal is to help brands understand and adapt to shifts in marketing, consumer culture and technology. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, LEGO, and dozens more, he explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas - and how your brand can do the same.

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Sanneke Prins & Laurine van de Wiel

Van Gogh Museum

With visitors from more than 125 countries, the Van Gogh Museum is one of the world’s most engaging art museums. How did they achieve this success? They gave visitors an insider glimpse into the life of the artist via multimedia guides. Van Gogh Museum’s Laurine van de Wiel and Sanneke Prins have observed firsthand how the change and growth took place, and will dive deeper into the journey.

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Thomas Karakeko

Street photography is a touching art, and Thomas Kakareko has perfectly managed to make it his own. He blesses the timeline of 700,000 (and counting!) followers on Instagram and inspires them through his pictures. Thomas will share his story and uncovers how he uses his passion in his professional life. He will highlight on the lessons learned while working together with big brands like Samsung and how marketers can get the most out of this new world of impactful ambassadors.

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Anna T Iron

Always wanted to see how graffiti art is created? We got you covered. Anna T Iron, a famous graffiti artist from Germany, will show us how it’s done. At the festival, she’ll be busy impressing us with spraypainting state-of-the-art works. The Hamburg-based craftswoman stands out the crowd through her use of colours, tropical plants and retrofuturistic vibes. You’ll recognize her pieces soon enough.

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Just Diggit

Raindance festival kick-off

Justdiggit aims to fight climate change and regreen the world through various efforts. By spreading the message through their established music- and event label 'The Raindance Project', they're advocating the potential of landscape restoration through music, bringing people together and ultimately raising funds for Justdiggit’s regreening projects in Africa. They’ll kick off the Raindance Project at the Dept Festival!

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The Flexican

Thomas Goethals a.k.a. The Flexican is a Dutch producer and DJ that has figuratively and literally pushed (international) boundaries. His summers and winters are filled with festivals and club visits, where he provides the audience with catchy hip-hop, house and techno beats. Watch Out For This because you’ll want to keep dancing throughout his full performance.

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Sojuju

Sojuju is known for her energetic and diverse sets in which she combines her love for hip hop, r&b, dancehall, house and future. The DJ flies all over Europe to spin her records at the coolest festivals and biggest parties. No doubt she’ll get the party started at Dept Festival.

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Kuenta i Tambu

Kuenta i Tambu is ready to spice up Dept Festival! The band will fill us with energy and excitement through their lively beats inspired by carribbean music from Curaçao mixed with European dance sounds. Expect a balance of electronic sound samples, singing, chanting and infectious rhythms that’ll make you move on the dancefloor instantly!

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Aszyk Music

Inspired by digital preservation of our planet’s botanical diversity, Aszyk has aimed to create a celebration of flora in his AV show Floral Intensities. It’s a multi-sensory feast comprising of beautifully sculpted and scanned organic forms, soundtracked live by Aszyk’s own compositions; a beats and bass heavy trip through a virtual world.

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Rough & Maximoes

Since 2009, this Moluccan duo knows how to bring good vibes to any event or club night. Raphaël and Musa’s have their very own style of spinning and characteristic sound. They really know how to make the crowd dance and are capable of mixing together very diverse music styles like house, disco, hip-hop, r&b and trap whilst remaining perfectly in sync with each other.

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Showhawk Duo

Think acoustic and electric guitar music shouldn’t be mixed? The ShowHawk Duo is ready to prove you wrong. Be prepared for the most unexpected acoustic guitar performance from two British lads (Mikhail Asanovic and Jake Wright) known for their performances at TEDx, Glastonbury, Secret Garden Party, Wilderness, F1 Grand Prix in Singapore and a 20 - date residency at Pacha in Ibiza.

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Casimir

Fortunately, Casimir was not sedated with Ritalin as a child, so he was free to bob and wriggle against the rhythm of the world. The German DJ is a tireless advocate of House music of every shade and colour. He also produces and releases music as one half of the duo Lucid Soul. Casimir knows how to handle his House records and will make us his witnesses during Dept Festival.

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Mysterious Depster

What would happen if you let a blatantly honest Depster take over the Dept Twitter account? Well, you will find out this year at the Dept Festival. This mysterious, creative Depster will comment on everything that happens during the day: presentations, (well-known) colleagues, clients, and the festival in general. Watch how things play out on the big screens at the festival or by following @DeptAgency.

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Smartphone Orchestra

Did you know that only 70 likes is enough for algorithms to know more about how you behave than your friends do? And 300 likes to know you better than your partner does? Say hello to the Social Sorting Experiment, where you will be measured and judged based on the data trail you leave behind during the show - just like you would on real social platforms. Experience firsthand how your data is used in unexpected ways in this absurd yet fun and interactive performance.

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Le WimLex Show

The famous Le WimLex Show provides you with a deep dive into top-notch business practice, the best from e-commerce, and most inspiring entrepreneurs like Picnic’s Michiel Muller and Yu Wang, founder of Chinese dating-app 'TanTan’. The two hosts Alexander Graf and Willem Blom, will get together in the Podcast Bus to interview inspiring, insightful people, live at the festival grounds. Make sure you tune in while you’re there!

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Bart Manuel

Host of the Circus

Bart is Co-Founder of Dept and will be the host of the Circus stage. During his physics studies, he was intrigued by the real-world opportunities of new technologies and the rise of e-commerce. Not much later, he started a digital business with his brother Paul. Fast forward 23 years and he’s still in the industry, just on a much bigger scale. According to him, there’s never been a more exciting day in the history of his business than right now - where he’s constantly trying to create the future of digital technology.

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Mellissa Flowerdew-Clarke

Host of the Warehouse

Mellissa is Dept’s Marketing Director for both the UK & US markets. She merges a creative mind with a commercial approach to drive tangible results from her campaign strategies. Having gathered plenty of stories through her experience in selling cars, chocolate and software but also by being a produced screenwriter, she'll most certainly entertain us throughout the day on the Warehouse stage.

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Jonathan Whitside

Host of the Beach

Jonathan is Managing Director Design & Technology UK at Dept and will be your host on the Beach stage. With over twenty year's digital experience and co-founder of Dept agency Building Blocks, there's no technical problem too big or too complex for him to figure out. From helping international airlines to niche life scientists, record breakers to global sports brands, Jonathan has plenty of stories to keep us all entertained.

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Josephine Gerves

Host of the Dome

Josephine is Marketing & Business Development Director DE at Dept. Besides pushing new business and promoting the Dept brand, she acts as a speaker for diversity and inclusion topics and uses her free time to give career advice to youngsters. At the Dome stage, she’ll keep the audience engaged and enlightens us with her forward-looking thoughts.

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Anne van de Wijdeven

Nuclear waste may take 24,000 years to become half as deadly as it is now. So 24,000 years from now, it still has to be stored safely, and we still have to warn people to stay away from it. Welcome to the unsolved dilemma of nuclear semiotics (long-time nuclear waste warning messages). Anne, copywriter and word enthusiast, will delve into the question of how to design a warning sign that will stand the test of time. Join Anne for a whirlwind tour of radioactive cats, hostile architecture, and immortal Post-Its.

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Matt van Voorst

Accessibility, being able to enter a building, an education, or a website, as a basic human right is something we all agree on. But it’s often ignored. The majority of large commerce platforms in the Netherlands are lacking when it comes to providing an equal shopping experience for everyone. And they are missing out on customers, and revenue. Matt dives into the little changes we can make to improve the browsing experience of our customers and shows how accessibility can be used to our advantage. Investing in accessibility has a direct influence on your conversion rates and your karma.

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Marilou Coutty

A Millennial explaining Millennials. Sounds pretty logical, right? Let Marilou – a wine-sipping, cat photo posting, doubting every decision she makes – Millennial, tell you who you are and why you do what you do. It helps. We promise. And if you don’t consider yourself a Millennial, let her explain all you need to know about the species. Their complicated personality traits, their erratic behaviour and most importantly: how to deal with them.

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Kyle Cassidy

The average human being makes 35,000 decisions every single day. Decision-making not only shapes how we react to the world, but it also impacts how other people perceive us. So wouldn’t it be nice to better understand why we make the decisions we do? During his talk, Kyle will expose some of the biases that influence our decision-making process, and provide practical tips and tricks you can use to make better decisions in your everyday life. If you want to know how to provide better estimates, increase your memory or even look more attractive this talk is for you.

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Eileen Bosman

Women can’t make or take jokes. Women work part-time because they have children: it isn’t a stereotype when it’s true, right? Or do we believe whatever we’ve been told over and over again? Most people agree that we should strive towards gender equality. But when it comes to actually making way for female leadership, we get stuck in our old ways, because we have unconscious preferences and biases that we don’t notice. That makes change difficult. Brand and Content manager Eileen noticed this within herself and decided to approach things differently.

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Jorge Costa

Wish you could easily change those dull and mundane moments in your life to something more fun? We called a hero to the rescue! Jorge is a developer at Dept has been playing games for as long as he can remember. He made it his own personal quest to tell you a legendary story, using his natural enthusiasm as a tool to forge the link between the universe of gaming and the real world, bringing them together, without a phone or console in sight.

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Ilayda Huijser-Küçükosmanoğlu

#Worklife will be completely different ten years from now. Dream jobs today could be bullshit jobs tomorrow. The work of lawyers and doctors could be completely automated or greatly devalued in the near future. As a UX designer, focused on making people’s lives better, Ilayda feels the responsibility to show our youngsters what’s out there. Helping kids find a job that actually exists. After all, today we build our next generation's tomorrow. So let’s prepare for the world to come.

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Menno Dekker

UX-designer Menno Dekker dove into the underworld of consistency and design. Here he found that most digital designers aren't actually designing digitally, they dictate rules. No doubt they strive to ensure quality by sharpening our processes to the extreme, but at what cost? Are we willing to do so at the cost of creativity? Menno found not all is lost and shows the path to set yourself free from the rules the design community dictates. A way of approaching design - and unlock your inner god-mode.

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Lara Müller

When it comes to building a team, it‘s not about knowing it all or having lifelong experience. It‘s about passion, commitment and personal attitude. Lara proves what you can achieve simply by never giving up and transforming your own attitude into a team culture. As Head of Content at factor-a, the fastest-growing Amazon agency, she built up an international team of thirty editors in just three years. Lara shares her exciting journey and the golden rules for building a team. Rules you can count on - in every team you’re in.

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Coen Boom-Huijsmans

If you look in the mirror, do you see a data-nerd or a creative visionary? At a time when many people are talking about data and understand its relevance, it’s strange that data and creativity are seen as two completely separate things. Data and creativity. Friends or enemies? During Dept Festival, Coen will reveal how he handles this struggle and applies this in an e-commerce setting. And to prove his point, the audience decides how his talk ends!

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Sarah Maria Messmer

Sarah Messmer is in every sense a child of the digital revolution - working with emerging technologies and new consumer trends. Video games were never on her radar until a project pushed her into the world of digital sports. What she discovered was a massive industry with a big community behind it. Sarah will dive into the world of eSports, with you. She wants to show how enormous this world actually is - and more importantly, what brands need to understand about it. ESports is more than just gaming for nerds - it is an opportunity for us all!

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Mirko Fichtner

Improv theatre is the art of stepping into the unknown. It seems an impossible task: creating comedy, touching stories, or dramatic plays as a team - without a script. All improv players have to be actors, writers, and directors all at once. They can be all three because they follow rules. They use tools to work together and wow an audience. And these rules and tools work outside of the stage as well. Mirko has been playing improv for over ten years. He was on stages in Berlin, Chicago, L.A., and Barcelona. He teaches improv and has a blog about “Design, Code and Improv Theater”.

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Sinead Clandillon

Everyone is producing a form of content nowadays. As the first Content Strategist at Dept Ireland, Sinéad and her team have helped solve the content woes for many clients. She’ll talk about how putting content in a central role is essential to fixing your website, how it helps projects run more smoothly, and delivers better results for clients and users alike. If you have ever found yourself reaching for Lorem Ipsum to solve a content problem, Sinéad is the woman to talk to.

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Lukas Stuber

A failed historian and a failed novelist, Lukas became a productive member of society only at the tender age of thirty. He founded a digital marketing agency in 2003 which became part of Dept in 2018. Since the bedrock of his career is failure, Lukas is naturally suspicious of overblown success stories, opposes the Silicon Valley narrative of “Fail Fast! Fail Forward!” and strongly believes that failure is inevitable. A harsh truth but in the end something you simply have to accept in order to succeed.

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Ana Mendez

Big agencies are the worst. They are well known for their ego-driven, award-winning, bullshitting culture, but at the same time, they are the platforms that we sometimes need to actually make a difference. Creative people want to work there and clients want to work with them, so why bother changing this attitude if, so far, it has been working really well for all of us?… Or has it? Ana Mendez, Creative Director at Dept Brand and Advertising, tries to answer these questions with the hope of changing the way we see this industry.

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Willem Blom

Food is a beautiful gift. A gift we give ourselves at least three times a day. Yet our current food system can barely support our needs. Meet Willem, Dept's director of Data and Intelligence, data geek, podcast host, sports enthusiast and plant-based foodie. At the Dept Festival, he will describe his struggle being a vegan in a not yet vegan world and explain three key developments that have the possibility to redesign our food system.

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Corina Platt

It’s impossible to get things done. It doesn’t matter if it’s sending a short email or actively attending a meeting - we just can’t do it. We go from checking our calendars to WhatsApp to somehow watching a random, unfunny video pop-up thinking: what am I doing here? Berlin-based yet Scottish Corina has been trying to answer that question: what am I doing here, right now? She’s fascinated by the exponential increase in ancient practices like mindfulness, mirroring our increasing dependence on digital connection, and will tell us how to apply these ethereal ideas in today’s WhatsApp world.

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Beyond Meat

Dept festival will solely serve sustainable foods, including the Beyond burger. Beyond Meat takes the building blocks from meat - fat, protein, water, trace minerals - directly from the plant kingdom. Together we’re also making a conscious choice for the environment: The plant-based burger consumes 99% less water, 93% less land, 90% fewer greenhouse gas emissions and 46% less energy. And you’ll be astonished by its deliciousness!

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Arts for Change & Puppet Thinking

DUNDU Workshop

We might not be children anymore, but we sure can still learn something from puppets. In fact, it can close the gap between business and art. Sounds unbelievable? You’ll get to experience this first-hand during the workshop given by Fabian Seewald - creative dynamo from DUNDU Giants of Lights. Through the principles of puppetry, the strength of teamwork will be felt and findings for the daily business will be uncovered. Ready to build and animate some puppets?

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Event Info

You might have some lingering questions. Here’s some practical information to hopefully answer most of these.

ADDRESS

Thuishaven
Contactweg 68
1014 BW Amsterdam

DRESS CODE

The vibe is laid-back and the venue is sandy, so leave your heels and fancy suits at home and dress comfortably.

LOCKERS

There are lockers available at the festival site where you can store any personal items.

PARKING

You can park in the Thuishaven area for a small fee, but we’d advise you to use public transport if possible.

PUBLIC TRANSPORT

Travel to Station Sloterdijk, then take metro 50 for one stop to Isolatorweg. From here, it’s a 5-minute walk to the festival terrain.

Contact

This is an invite-only event. But if you are sweet to Jozien, she can maybe arrange a ticket for you. Contact her by email and let her know why you really, really want to be there.

Email Jozien